Implementation playbook
- Define conversion events and business-critical micro-conversions.
- Implement clean event naming and test before launch.
- Monitor funnel leaks weekly and prioritize the highest-impact fixes.
Growth Case
Paid Acquisition Tracking System
Designed a measurement-first setup using GA4 + GTM to make ad spend decisions reliable.
Expected outcomes
- Improved campaign visibility for spend allocation decisions.
- Reduced reporting ambiguity across ads and on-site behavior.
Engineering + growth in one workflow
The goal is to avoid handoff gaps. Product implementation and growth instrumentation should launch together, not in separate cycles.