Implementation playbook
- Audit crawl/index barriers and fix foundational technical issues first.
- Standardize metadata, heading structure, and schema coverage.
- Track landing page intent alignment and iterate with search data.
Growth Case
Technical SEO + Content Structure
Applied engineering-led SEO improvements through metadata, schema, and index-ready architecture.
Expected outcomes
- Improved discoverability readiness for product and campaign pages.
- Created a repeatable SEO implementation checklist for future releases.
Engineering + growth in one workflow
The goal is to avoid handoff gaps. Product implementation and growth instrumentation should launch together, not in separate cycles.