Build strategy
- Created a clear information hierarchy across acquisition, activation, and retention views.
- Introduced reusable metric cards and consistent data formatting rules.
- Shipped keyboard-accessible filters and date controls.
Product impact
- Helped teams detect weak funnel stages faster by centralizing cross-channel signals.
- Reduced reporting fragmentation by replacing spreadsheet-heavy updates.
Growth Layer
How growth implementation was included
- Mapped dashboard dimensions directly to campaign and product experiments.
- Kept analytics taxonomy aligned with GTM/GA4 event naming.
Project links
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