Build strategy
- Designed reusable product cards, filters, and checkout-aligned CTA patterns.
- Implemented responsive image strategy and component-level loading states for perceived speed.
- Structured metadata and semantic content for better discoverability.
Product impact
- Reduced interaction friction with cleaner product navigation and clearer call-to-action hierarchy.
- Improved mobile experience with layout and spacing tuned for thumb-first browsing.
- Maintained accessibility and keyboard navigation standards across core flows.
Growth Layer
How growth implementation was included
- Tracked high-intent events such as product view, add-to-cart, and checkout start.
- Set up landing page-ready sections for campaigns and paid traffic routing.
Project links
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